The Burj2Burj Expo is more than the place runners visit to collect their bib. It’s where the community begins coming together before race day.

Across the three-day Burj2Burj expo, it hosted talks, sessions, elite athlete signings and the official press conference, giving runners a place to meet, listen and spend time together before heading to the start line.

For Burj2Burj 2027, JTC Group is returning as an official partner, and the JTC Clubhouse is coming back with even more planned.

Where the Burj2Burj community came together

Thousands of runners pass through the Burj2Burj Expo during race week. Some arrive with friends or family, while others are collecting a bib for their first-ever half marathon.

The JTC Clubhouse gave them a place to learn more about the sport, hear directly from athletes and experts, and get to know the wider running community. Run clubs were part of the programme too, bringing together different groups from across Dubai and beyond.

Over the three days, runners could join live talks and sessions, meet some of the elite athletes taking part in Burj2Burj and hear their insights before race day. The official press conference also took place there, bringing runners closer to the people and stories behind the event.

The JTC Clubhouse became one of the busiest areas, with something new to see, hear or take part in throughout the weekend.

More to come in 2027

The JTC Clubhouse will return for Burj2Burj 2027 with an expanded programme across all three days of the Burj2Burj Expo.

Building on what started last year, the Clubhouse will feature even more talks, sessions and appearances in 2027. It’ll continue to give different voices from the running community a platform to share their experiences, ideas and knowledge with the runners coming through its doors.

The full schedule will be announced closer to the event, but there will be plenty worth making time for before or after collecting your bib. Whether you’re looking for useful advice ahead of race day or simply want to hear more from the people who make up the community, the JTC Clubhouse will be the place to find it.

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See you at the JTC Clubhouse

The JTC Clubhouse will once again be a place to spend time before race day, not simply somewhere to pass through after collecting your bib. Come for a talk, stay for a session or see who you meet from the running community along the way.

The Burj2Burj Expo takes place at Coca-Cola Arena from 21 to 23 January 2027. Bookmark this page and check back closer to the event, as we’ll update it with the full JTC Clubhouse schedule once it’s available.

And yes, you can expect to see the big pink elephant again too.

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